What Is Adwords?
Adwords is Google’s system for advertising in the search results.
Google shows an ad for your business in the search results and you pay when it gets clicked. For instance, you can create an ad that shows up when someone searches for “local therapist.”
In this photo, the results along the top and along the right side are Adwords ads.
Why Do Therapists Need Adwords?
Adwords helps you bring new clients to your therapy practice for a very affordable price. I recommend it for almost any therapist.
The average client does about 9 sessions of therapy (source). Let’s assume you charge $100 per session. At 9 sessions per client, that means a new client is worth $900 to you.
Adwords can bring most therapists new client referrals for $200 or less. I know this because I run a lot of Adwords accounts for therapists, and I see these numbers in almost all of them.
If you spend $200 to land a client and they pay you $900, you’ve earned $700. That’s a fantastic margin.
Best of all, you can track exactly how well Adwords is performing. You can see how much you’re spending, and how much each new client referral is costing you. So there’s no guesswork. You can know with certainty how successful Adwords is for you.
Why Hire an Adwords Expert?
Here’s the catch.
The $200 per referral number I quoted you? You probably can’t get that on your own.
Adwords is much like poker at the casino — anyone can play, but usually only the pros make money. There’s a lot of strategy that goes into it, and if you don’t know what you’re doing, you’ll lose money.
For instance, you pay for every single click that you receive. If someone searches for “physical therapist” and clicks on your ad, you’ve wasted money. So you need to set your ads to make sure they show up for someone searching for “therapist” and”mental health therapist” but not “physical therapist” — and this can be tricky to do.
Moreover, Adwords rewards effective advertisements. If your ad text gets clicked more than your competitors, Adwords gives you a discount. Similarly, if your ad text gets clicked less, you have to pay more. So one advertiser might pay $3 and one might pay $5 for the same click. Making sure your ads are as good as possible is again something where expertise helps a lot.
And Adwords has lots of different features that a novice probably doesn’t know how to use. You probably don’t know the best strategies for things like structured snippets, dayparting and match types, but a professional does.
I could go on, but the point is pretty straightforward — you get much better results from Adwords when you have a professional manage it. Of course, I’m hoping you’ll decide that professional will be me 🙂
Why Work With Me?
I’ve been an Adwords consultant for more than four years. It was my full-time job for three years, and I’ve continued working as a freelancer after entering my doctoral program in clinical psychology.
I was trained by some of the best minds in the business, and I’ve run everything from massive accounts spending over $100,000 per month to campaigns for small clients who wanted to spend their first $100. I understand Adwords inside and out, and as a graduate student in clinical psychology, I understand the world of therapy as well.
Plus, I’m passionate about this. If I can help a therapist grow their business, then they can see more clients, and more people can get the help they need. That matters to me.
So I don’t cut corners.
Some of my competitors make a big deal about creating four ad groups and dozens of keywords. I give you over a hundred of each.
I also talk with each client to figure out what makes them unique as a therapist, and use that information to craft custom ads and keywords.
The bottom line?
When I say you’re in good hands with me — trust me, you’re in good hands 🙂
What I Offer
Most of my competitors use a good-better-best pricing strategy. I just give the best to everyone.
Here’s what you get:
My price for all this? $995.
Remember that on average, you earn $700 from each new AdWords lead. So you’ll normally earn back most of my fee with your first new client, and you’ll make a profit with your second new client.
I offer discounts to recent grads and nonprofits. If finances are an issue for you, let me know and we’ll make it work.
Adwords Management & Reporting
AdWords accounts are kind of like cars. They work better with a little maintenance.
That’s why I offer ongoing AdWords maintenance. I’ll make sure everything is working as it should and tweak your bids to help you get the most from your budget,
I’ll also send you a email report explaining exactly how your account is performing, so you don’t have to guess if you are getting a good investment from your AdWords budget.
This service is included in your setup fee for the first month. After that, it costs $75 per optimization, or $60 per optimization if you pay for three optimizations up front.
The frequency of optimizations is up to you. Some clients prefer monthly optimizations, while others prefer to spend less on optimization fees and have me check their account every other month or once a quarter. I’ll work with you to figure out the frequency that makes the most sense for your practice.
“Dan is a great guy and the real deal. He’s genuine, approachable, and knows how to optimize paid advertising for therapists.” Joe Sanok, MA, LLP, LPC, NCC, PracticeOfThePractice.com
“Daniel Wendler knows his stuff. He has helped so many people get their private practice marketing moving like a well-oiled machine, and his warm, engaging personality makes him a pleasure to work with.Jane Carter, LPC, President of the National Association of Counselors in Private Practice, PrivatePracticeCounselors.com
“I couldn’t be more pleased with Dan’s work! He has essentially taken his vast knowledge and formidable skill set and applied it to my practice as if it were his own. I unhesitatingly recommend him.” Mike Pecosh, M.Ed., NCC, LPC, WashingtonTherapist.com
“Whenever a client is looking to grow their practice through Adwords, we always refer them to Dan. He consistently goes above and beyond for our clients and we view him as the best Adwords expert in the industry for therapists.” Perry Rosenbloom, CEO, BrighterVision.com
Got questions? I’ve got answers.
Of course, you can spend less than this amount, but then it will take longer for you to see results. You can also spend more than this amount if you want to grow your practice even faster. But I find that most therapists are satisfied with the traffic they get for $500 per month.
Or to put it another way –Adwords is like paying the bouncer at a club the cover fee every time you want to enter. SEO is like trying to convince the bouncer that you are a celebrity and he should let you in for free 🙂
While both Adwords and SEO can help you bring in traffic, SEO takes longer and requires more work. With Adwords, you’re competing against the handful of other therapists who are also using Adwords. With SEO, you’re competing against every single local therapist with a website. That means it can takes months before your efforts start to pay off.
So I normally recommend that therapists start with Adwords. Adwords brings you traffic immediately, and allows you to start seeing new clients right away. Of course, if you can invest in both SEO and Adwords, go for it. But since Adwords has the quicker payoff, I usually recommend that people start there, and use some of the profits from Adwords to invest in their SEO strategy.
I can help you with both AdWords and SEO. To read about my SEO services, click here. To say “thanks” for your busines, I offer a $100 discount if you hire me for both AdWords and SEO.
However, I can guarantee that I’ll give you the best possible chance at success I can, and I’ll be transparent about performance so you can make informed decisions about how much you invest in your advertising budget.
By the way, while I can’t control the quality of your website, you certainly can. If you want the best possible chance at Adwords success, make sure your website is in line with my design tips (or hire some professionals to help)
If you pay for ongoing account management and decide you want to stop, I’ll refund your unused management fees on a pro-rated basis.
Let’s Get Started
I’d love to help you bring in some new clients. Fill out the contact form below and I’ll be in touch right away.